Today I head to central Washington as part of our national expansion. I am slated to go to Las Vegas in March, and we should be adding affiliates in Los Angles, San Deigo, and New York in the months ahead. Our target markets include dynamic members of Gen-Y and Gen-X that are well versed in social media and not overly concerned with others opinions. In fact that are influencers not afraid to share their own thoughts and ideas with the world and stand boldly on topics of interest, causes and core beliefs.
Malcolm Gladwell talks about these taste-makers and trends setters in his book "The Tipping Point" naming them "Connectors", "Mavens" and "Salesmen".
These local icons may hold key positions in the community or simply have massive influence over those who do. In John Maxwell's book "360 Degree Leader" he points out that you don't have to be on the "top" of an organization to have influence or create change. I couldn't agree more. So who will you influence today?
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